Those of us who still consult the internet like a vast library have been noticing that our method of adding keywords or Boolean operators to a search box is becoming useless. This started with advertising and SEO contaminating the process, and now we have AI-driven queries and summaries directing traffic away from actual websites.
Hilariously I was looking for an article to cite today and got a nice AI summary from Google explaining what “end of search” means (see screenshot below).
See also: Katie Baker (2026) ‘The End of Google Search - and the Internet - as We Know it’ The Ringer 4th August (URL: https://www.theringer.com/2026/08/04/tech/google-search-ai-internet) [[link::https://www.theringer.com/2026/08/04/tech/google-search-ai-internet]]
[[Some sort of system]]
